J.P. Morgan Asset Management, Principals of Georgia Capital and Paran Homes Launch Build-To-Rent Development Company

Paran Homes, today announced the launch of Laseter Development Group ("Laseter").

Laseter is dedicated to addressing the U.S. housing shortage by leveraging its comprehensive in-house land development and home building expertise. The company will collaborate with outside partners to complete its developments, as well as provide third-party general contracting services to other BTR developers. The first two developments are expected to break ground this year in the suburbs of Atlanta, GA, and Nashville, TN, featuring 165 and 126 homes, respectively. 

Whit Marshall, a seasoned leader with over 20 years of land, development and residential construction management experience, will serve as Founder and CEO for Laseter.

Georgia Capital and Paran Homes entered the BTR space in 2020. Since then, it has built a portfolio of ten BTR developments and executed three forward sale transactions. Since 2010, the companies have built more than 3,000 single-family homes and developed, sold, or financed more than 6,000 residential lots. Since 2020, J.P. Morgan Asset Management has been a leader in the single-family rental space and currently owns a nearly $2 billion portfolio totaling 65 communities and more than 6,000 homes throughout the United States on behalf of institutional investors.

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